Blogging & Twitter Best Practices for HR

Although it is a term that has only been around since the 1960s, human resources is something that is familiar to nearly everyone.  HR refers to both the people who work for an organization and the actual department.  More specifically, Human Resource Management refers to the recruitment, management, and development of the people who work for an organization.

In today’s technology-driven environment, where there is a significant focus on social media, HR professionals are frequently utilizing blogs and Twitter to educate others on what is new in the industry as well as what is considered to be best practices for HR.

Best Practices for Blogging:

The obvious first rule of blogging is to make it interesting.  Write about something that you know well and that many people are interested in and can relate to.  This is something that is easily achievable for HR as it is a subject matter that resonates with organizations and individuals as well.

Write it from your perspective, whenever possible, adding in your firsthand experiences or examples of those you have witnessed.  This will give the reader a real-life example of the concept you’re writing about and make them feel as though they know you better.  This may result in them following your blog and sharing it with others.

Keep the length of your blog somewhere between 400-800 words.  In today’s busy world, with so many social media platforms to keep up with, it is important that your blog delivers your message clearly and quickly.  No one wants to read a blog that goes on and on as though it’s a research paper, at least I know that I don’t.  At some point, you will lose people as their minds drift off to the next thing on their to-do list.  Additionally, make your blog easy to read and scan by using white space, headers, and images that relate to your topic.

Best Practices for Twitter

HR professionals can benefit by using Twitter to recruit, to form relationships with other HR professionals, and to share their blogs about HR.  Having a strong presence on Twitter will increase the recognition of their organizations, which will hopefully help them attract top talent for their open positions.  Some terrific suggestion from Mark W. Schaefer, author of The Tao of Twitter are:

  • First, follow, on Twitter, the people that you are hoping to attract. Your goal is to get them, and their followers, to follow you as well.
  • Take advantage of free apps such as Twellow that can help you locate new followers.
  • Look through your other social media accounts, such as Facebook and LinkedIn for people you can follow and hopefully convert to followers.
  • Post relevant information, retweet, and like posts from others. It is important that you Tweet consistently as this will encourage others to follow you and keep your current followers from dropping you.
  • Add your Twitter handle to your business card and email signature.
  • Join Twitter chats to determine who to follow in your industry and to get your name out there as well.
  • Tweet links to your blogs using dynamic headlines that will entice the reader to click on the link.

It is undeniable that the use of social media by HR professionals is growing and quickly transitioning from an optional tool to a staple of the industry.  Twitter and blogging give HR an opportunity to form communities that share best practices and new developments in the industry.  These platforms can also provide the organization with the recognition necessary to attract top talent and new followers for their brand.

Have postings on a social media platform ever made you want to work for that organization?

More great reads:

Blogging Best Practices by Mark Schaefer

4 Step System for Writing a Great Blog Post, Even When You Have Writers Block

The Proven Length of Every Tweet, Facebook Post, and Headline Online

31 Twitter Tips: How to Use Twitter Tools and Twitter Best Practices for Business

The Top 100 Most Social Human Resources Experts on Twitter

 

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11 thoughts on “Blogging & Twitter Best Practices for HR

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  1. I have long heard of recruiters using Twitter to find talent and the idea seems great but it makes me a bit nervous to share a platform that I use to casually to engage with friends and acquaintances. While I don’t share anything I would be embarrassed to share or want to hide, I wouldn’t want my conversations or comments to be misinterpreted by a potential recruiter but I guess it could help a recruiter decide whether or not I would fit into their company’s culture.

    Liked by 1 person

  2. Seeing a post on the Universal Orlando Facebook or Twitter pages always makes me extremely happy that I work for this company, but I do not know that I have ever wanted to work for a company because of a post. Excellent blog and good information, I look forward to reading more from you!

    Liked by 1 person

  3. Thank you for sharing this blog post. These tips are quite helpful. I really like the one about writing from one’s perspective. I think posts like that would be more relatable for the viewer. I know others have said that they didn’t consider working for a company based on a post. I actually did. I was so inspired by Coca Cola’s efforts in bridging the gap between Pakistan and India. Their posts made me consider working for the company.

    Liked by 1 person

  4. Hi Brenda,
    Another great blog post. Best blogging practices you’ve mentioned from HR perspective is very impressive. I never knew HR would recruit with Twitter but again times have changed over the past few years. Using social media can really help HR recruit talented individual and seek the right individuals that companies are looking for. Putting everything on social media for Public to see could however bite back with conservative recruiters thus individual should always post about what there like and shine their personality without coming off rude or offensive (come off for recruiters).
    -Barsha

    Like

  5. Love your blog! It was an easy to read format and I really like how you put suggestions on what to read at the end… I really felt by the time I got there that I wanted to know more and that was helpful! My only small suggestion would be to have the links open in another window, I’m going to go back and try and adjust that in my blog. Well done, you have stayed so engaged in this class! Best of luck to you as you finish!!

    Liked by 1 person

    1. Thank you for the great feedback. I completely agree that my links should open in another window. When I first started this blog I wasn’t aware of that, but have seen realized the benefit of this. I will try to go back and adjust this. Thanks again!

      Like

  6. Great Post! I worked in HR for a few years I learned alot about the things mentioned in your blog. I didn’t know that the term HR only been around for 40 years. I think that using blogs can be a great way to make connections with other recruiters and pool more candidates.

    Like

  7. Brenda,
    As usual this is a great blog, lots of information and CTA. I would also like to comment on your set up. It is crisp and clean with no confusing artifacts. Mine always looks so matter of fact and a bit sloppy. Trying to fix that. Again great submission.

    Like

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Tech Lessons

Let's figure it out

With the Current

Stay relevant in the fast-paced world of social media

Double S Pets

Passionate for Puppies!

Jessica Rogers, PhD.

University Educator, Marketing Practioner; Social Media Marketing Researcher

The Social World As I See It

A Map for the Pathway of Higher Education

Outta My Comfort Zone

Blogging attempt by middle-aged grad student (I plan on living until I'm 110)

Discover

A daily selection of the best content published on WordPress, collected for you by humans who love to read.

The Daily Post

The Art and Craft of Blogging

The WordPress.com Blog

The latest news on WordPress.com and the WordPress community.

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